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Vodka



Diageo predicts ‘strong growth’ in North America

Ivan Menezes, CEO of Diageo, is “pleased” with the group’s 2% organic net sales decline in North America, but claims the second half of its financial year will show “strong growth”

Tuesday, February 2nd, 2016 No Comments »


Diageo to launch Smirnoff Vodka with real fruit

Diageo is readying to launch Smirnoff Sourced – a flavoured vodka range that is infused with real fruit juice, labelled gluten-free and devoid of high-fructose corn syrup.

Monday, February 1st, 2016 No Comments »


Tito’s Handmade Vodka names new French distributor

Texas-based brand Tito’s Handmade Vodka has appointed LMDW Distribution as its distributor throughout France for both on- and off-trade

Friday, January 29th, 2016 No Comments »


Bacardi GTR drives category in Auckland

Bacardi GTR and ARI have teamed up at Auckland Airport to implement a “footfall-driving shopper experience” featuring Bombay Sapphire, Grey Goose and the Dewar’s Scotch portfolio

Friday, January 29th, 2016 No Comments »


Diageo loses £400 million net sales in H1

Diageo has witnessed a net sales drop of £400m during the first six months of its financial year, with the group’s key North American market suffering from Cîroc’s 34% sales decline

Thursday, January 28th, 2016 1 Comment »


Svedka Vodka adds Cumber Lime flavour

Constellation Brands has extended its flavoured Svedka Vodka range with the launch of a Cumber Lime bottling

Thursday, January 28th, 2016 No Comments »


Confidence ‘not dramatically’ eroded in Russia

Faced with a dark market and a tumbling rouble, international drinks companies are looking to brown spirits to make headway in Russia and Eastern Europe

Wednesday, January 27th, 2016 No Comments »


Russia reports steep decline in spirits imports

Russia has witnessed a sharp drop in spirits imports as the value of the ruble continues to weaken and tensions with Ukraine remain

Friday, January 22nd, 2016 No Comments »


Effen Vodka and 50 Cent unveil unique design

Effen Vodka has worked with brand partner and rapper 50 Cent to launch a limited edition American football bottle to attract new consumers to the brand

Thursday, January 21st, 2016 1 Comment »


Experts predict spirits trends for 2016

It can be difficult to know which trends will dominate in an industry as changeable as spirits. Nevertheless, we ask some experts to share their insights for 2016

Monday, January 18th, 2016 No Comments »