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Jim Beam creates ‘world’s first’ shot-pouring decanter

Jim Beam has launched what is thought to be the world's first smart decanter, which can answer questions and serve shots of Bourbon

Disaronno releases ’emotional’ TV advert

Italian liqueur brand Disaronno is attempting to create a “stronger emotional bond with its consumers” through a new international television commercial

Wild Turkey and McConaughey hand out 4,500 turkeys

Actor Matthew McConaughey has teamed up with Wild Turkey Bourbon to deliver 4,500 turkeys to the people of Lawrenceburg, Kentucky ahead of Thanksgiving this week

David Beckham stars in Haig Club film

Diageo has launched a 60-second film for single grain Scotch whisky Haig Club as part of a new responsible drinking campaign starring David Beckham

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