Smirnoff unveils Red, White and Berry Seltzer

Diageo has created a zero-sugar hard seltzer version of its Smirnoff Red, White and Berry vodka and marked the launch with a reimagined campaign to encourage the world to stay at home during the pandemic

Kraken and Cooper Clarke launch poetry contest

Ahead of Valentine’s Day tomorrow, Kraken rum has partnered with punk poet John Cooper Clarke to offer fans the chance to win “the blackest bottle of rum”

Tullamore Dew debuts Beauty of Blend ad in US

Irish whiskey brand Tullamore Dew has launched a new advert in the US as part of its global campaign, The Beauty of Blend

Buffalo Trace hosts live chainsaw-carving exhibition

Bourbon brand Buffalo Trace hosted a live chainsaw-sculpting exhibition in London this week in partnership with artist Griffon Ramsey

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