News

Diageo promises US$1m to aid hurricane relief

Diageo has pledged US$1 million to support relief and recovery efforts for communities that have been affected by Hurricane Irma in the US Virgin Islands – home to its Captain Morgan rum brand

Bardstown and Copper & Kings release brandy-finished Bourbons

Bardstown Bourbon Company has partnered with Copper & Kings American Brandy to craft a set of 10-year-old whiskeys finished in American brandy and Muscat Mistelle barrels – called Collabor&tion

Drinks CEOs to develop ‘rigorous’ digital marketing standards

The world's leading alcohol producers, including Diageo, Pernod Ricard and Bacardi Limited, have pledged to develop "robust" new responsibility standards for digital marketing

High-end rum up double digits in US bars

While total rum volume sales declined in the US on-trade during 2016/17, the ultra-premium segment increased by 15.8% – signalling "a new wave of premiumisation" for the category, according to analyst Nielsen

Confessions of a retailer: Lidl

September 14th, 2017

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