About SB

The Spirits Business is the only dedicated international spirits magazine and website in the world. Our circulation reaches out to more than 50,000 spirits professionals worldwide, from the most senior drinks buyers in the on- and off-trade, through to the best known and most influential bartenders at the world’s hottest venues.

Our varied and insightful features and analysis cover a broad range of topics, while our team of award-winning journalists strive to cover the issues most important to our readers through probing interviews, business news, brand updates and exclusive investigative articles. Our strength lies in our versatility and relevance to everyone in the dynamic spirits industry.

Our features list for 2025 is more varied than ever before, covering everything from emerging market trends and category analysis to the latest bartender innovations and city bar guides.

In addition, The Spirits Business has a thriving events portfolio, including our internationally recognised Global Spirits Masters Competitions blind-tasting series, The SB Awards, and brand-sponsored cocktail competitions.

Download The Spirits Business 2025 Media Pack here.

Chairman

Chairman – Anthony Hawser

Editorial 

Editor-in-Chief – Melita Kiely
Deputy Editor – Nicola Carruthers
Digital Editor – Georgie Collins
Bars Editor – Lauren Bowes
US Correspondent – Ted Simmons
Senior Staff Writer – Rupert Hohwieler
Content Writer – Miona Madsen

Design & production

Art Director – Alan MacKenzie-Morris
Sub-Editor – Adrian Arratoon
Production Manager – Mile Budimir

Commercial

Managing Director – Richard Cochrane
Deputy Managing Director – Ryan Graves
Sales & Marketing Manager – Rhiannon Morris

Advertising & marketing

Marketing Director – David Hennelly

Events

Events Director – Sophie Allan
Senior Sales & Marketing Executive – Christelle Monges
Events Executive – Aasiya Sackey