marketing
Bacardi turns used plastic straws into vinyl records
Puerto Rican rum brand Bacardi has unveiled a limited edition vinyl record made from used straws that were collected from bars across the US
Fentimans launches £1.2 million campaign
Botanically-brewed mixer producer Fentimans has invested £1.2 million (US$1.5m) in its latest campaign – the brand's biggest marketing push to date
Reyka Vodka opens ‘first’ glacier bar
Icelandic vodka brand Reyka is inviting drinks fans to explore its native country by opening the “first” bar on a glacier
Bundaberg Rum and NRL launch responsible drinking pledge
Diageo-owned Bundaberg Rum has partnered with the National Rugby League (NRL) in Australia to launch the brand’s first responsible drinking campaign
E&J Brandy teams up with fashion brand Coogi
September 13th, 2019
Jameson Distillery Bow St Experience begins world tour
September 10th, 2019
F1 stars help Diageo reach 20m anti-drink driving pledges
September 9th, 2019
Whisky Exchange to sell Ardbeg worth £7,500 for £99
September 5th, 2019
Licor 43 campaign targets ‘millennial foodies’
September 3rd, 2019
Early Times searches for ‘all-American dogs’
August 28th, 2019
Ryan Reynolds ‘leaks’ Aviation Gin slogans
August 27th, 2019
Poliakov joins DJ Hiddn for world tour
August 22nd, 2019
Bombay Sapphire debuts $20m global campaign
August 22nd, 2019
Hendrick’s opens ‘peculiar’ laundrette in Shoreditch
August 15th, 2019
Bacardi and Ashley Roberts teach Londoners to dance
August 14th, 2019
Angostura brings ‘massive party’ to Edinburgh Fringe
August 13th, 2019
Tequila Avión and 21 Savage show ‘passion for aviation’
August 12th, 2019
Botanist Gin unveils mini film series
August 5th, 2019
Ian Macleod partners with rugby team Cornish Pirates
August 2nd, 2019
Jack Daniel’s and Shoe Surgeon unveil bespoke trainers
July 25th, 2019
Funkin Nitro Canned Cocktails to launch £1m campaign
July 16th, 2019
Courvoisier and athletes partner on storytelling push
July 16th, 2019
1800 Tequila recruits rapper Kojey Radical for campaign
July 16th, 2019
