marketing

Havana Club and Ms Banks collaborate on video series

Rapper Ms Banks has partnered with Havana Club on a campaign to showcase the brand’s Cuban Spiced spirit drink

Usher and Rémy Martin partner on new campaign

Rémy Martin has partnered with multi-Grammy Award-winning artist Usher on a new campaign that celebrates the connection between music and Cognac

Grey Goose debuts new Essences campaign

Bacardi-owned Grey Goose vodka kicked off a new campaign for its lower-ABV Essences range during the Oscars pre-show – the brand’s biggest marketing investment since its launch

Beam Suntory invests $1bn in sustainability plan

Maker’s Mark owner Beam Suntory is investing more than US$1 billion in green and social issues as part of its long-term Proof Positive initiative

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