marketing

Glenlivet renews Golf Canada partnership

Single malt Scotch brand The Glenlivet has agreed to continue its sponsorship of Golf Canada’s National Open Championships – the RBC Canadian Open and the CP Women’s Open

Label 5 launches global street art activation

Blended Scotch whisky brand Label 5 has recruited five street artists from around the world to create a series of graffiti artworks for the latest instalment in its Power of 5 campaign

Pernod aims to eliminate bar queues with connected glass

Pernod Ricard is enhancing its digital marketing efforts with the launch of a connected glass for Havana Club rum that sends cocktail orders directly to bar staff

Skyy supports diversity with Proudly American campaign

Gruppo Campari has launched a new US marketing campaign for Skyy Vodka that celebrates the “spirit of today’s bold, optimistic Americans”

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