marketing

Colour-changing gin creates Valentine’s Day gift pack

Edinburgh-based The Old Curiosity Distillery has designed a Valentine’s Day-themed gift pack for its colour-changing Apothecary Rose gin

Sailor Jerry $20,000 guitars go on sale

Spiced rum Sailor Jerry has collaborated with CF Martin & Co to release two limited edition guitars adorned with imagery from tattooist Norman 'Sailor Jerry' Collins – priced at US$19,999 each

Drake’s Organic Spirits sponsors motor racing event

Minneapolis-based Drake’s Organic Spirits has agreed to sponsor the Daytona International Speedway and will serve its latest ready-to-drink (RTD) product at the racing event

Bushmills depicts ‘real Ireland’ in new ad

Proximo Spirits-owned Bushmills has launched a new campaign in the US for its Red Bush Irish whiskey targeted at "the next generation of whiskey drinkers”

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