marketing

Bacardi turns used plastic straws into vinyl records

Puerto Rican rum brand Bacardi has unveiled a limited edition vinyl record made from used straws that were collected from bars across the US

Fentimans launches £1.2 million campaign

Botanically-brewed mixer producer Fentimans has invested £1.2 million (US$1.5m) in its latest campaign – the brand's biggest marketing push to date

Reyka Vodka opens ‘first’ glacier bar

Icelandic vodka brand Reyka is inviting drinks fans to explore its native country by opening the “first” bar on a glacier

Bundaberg Rum and NRL launch responsible drinking pledge

Diageo-owned Bundaberg Rum has partnered with the National Rugby League (NRL) in Australia to launch the brand’s first responsible drinking campaign

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