marketing

Loch Lomond signs sponsorship deal with The Open

Scotch whisky brand Loch Lomond has agreed a five-year partnership with golf championship The Open

Diageo ups responsible drinking efforts for CNY

Ahead of the Chinese New Year, international drinks group Diageo has launched its latest effort to encourage revellers to drink responsibly

Jägermeister sponsors New York Rangers

Herbal liqueur brand Jägermeister has struck a deal with The Madison Square Garden Company to become an official sponsor of the New York Rangers hockey team

Absolut launches film featuring naked employees

Absolut has launched a new “humorous” global campaign featuring naked employees to emphasise the transparency of its vodka

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