marketing

Fentimans looks beyond gin with new pairing guide

As tonic brands seek to showcase their diverse uses, Fentimans has launched a new spirits pairing guide

John Cena fronts Skyy vodka’s Proudly American ad

Skyy vodka has hired American wrestler and actor John Cena to star in the latest video for its Proudly American campaign

Jägermeister embarks on fresh UK marketing drive

Herbal liqueur brand Jägermeister has launched a £1 million (US$1.28m) UK advertising campaign that it hopes will deliver 30m impressions in the run up to Christmas

Fentimans promotes flavour with new campaign

Botanically-brewed mixer Fentimans is hoping to attract younger drinkers and boost brand awareness with its latest campaign

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