marketing
Glenlivet renews Golf Canada partnership
Single malt Scotch brand The Glenlivet has agreed to continue its sponsorship of Golf Canada’s National Open Championships – the RBC Canadian Open and the CP Women’s Open
Label 5 launches global street art activation
Blended Scotch whisky brand Label 5 has recruited five street artists from around the world to create a series of graffiti artworks for the latest instalment in its Power of 5 campaign
Pernod aims to eliminate bar queues with connected glass
Pernod Ricard is enhancing its digital marketing efforts with the launch of a connected glass for Havana Club rum that sends cocktail orders directly to bar staff
Skyy supports diversity with Proudly American campaign
Gruppo Campari has launched a new US marketing campaign for Skyy Vodka that celebrates the “spirit of today’s bold, optimistic Americans”
Bacardi aims to eliminate 1bn plastic straws by 2020
July 11th, 2018
Johnnie Walker debuts ‘behind the scenes’ film
July 11th, 2018
Malibu launches ‘huge scale-up’ for NFC bottles
July 11th, 2018
VK flavour search gains ‘unprecedented interest’
July 10th, 2018
Top spirits marketing campaigns in June 2018
July 3rd, 2018
Maker’s Mark unveils first UK campaign in 10 years
July 2nd, 2018
Highland Park celebrates Orkney with Orkadia installation
June 27th, 2018
El Jimador unveils football-focused ‘smart bottles’
June 21st, 2018
7UP launches cocktail mixing app
June 19th, 2018
Edinburgh Gin says ‘Do Your Gin Thing’
June 18th, 2018
Spirit of Harrogate supports Ginetta in Le Mans debut
June 12th, 2018
Johnnie Walker campaign celebrates people and whisky
June 8th, 2018
VK launches search for new flavour
June 5th, 2018
Bushmills uses copper from its stills in acoustic guitar
June 5th, 2018
Smirnoff and Ladbible partner on inclusivity campaign
June 1st, 2018
Gordon’s Pink Gin launches ‘playful’ TV ad
May 29th, 2018
Monkey Shoulder’s Monkey Mixer arrives in UK
May 25th, 2018
Malibu recruits Nick Jonas for summer games
May 24th, 2018
Black Cow launches first on-pack campaign
May 17th, 2018
