Belvedere debuts Organic Infusions lineBy Nicola Carruthers
LVMH-owned Belvedere has released its first certified-organic flavoured vodka range, which is infused with fruits and botanicals.
The new Belvedere Organic Infusions line comprises three flavours: Blackberry & Lemongrass with a hint of Sage; Lemon & Basil with a touch of Elderflower; and Pear & Ginger with a drop of Linden Honey.
The 40% ABV range is made with 100% traceable Polish rye, and 100%-certified organic fruits and botanicals. Like all of Belvedere’s vodkas, the range contains zero additives, sugar and is gluten-free and kosher.
The launch of the new range also marks Belvedere’s first move into the organic category, described as a ‘natural progression’ for the brand.
Rodney Williams, president and CEO of Belvedere, said: “Organic products, while not new, are still quite uncommon in the spirits industry despite there being fast-growing consumer interest.
“To add organic vodkas to our portfolio affirms Belvedere’s commitment to category innovation and consumers’ heightened interest in refined product flavour profiles in vodka. It’s a sign of the times.
“Palates have evolved as have the tastes of consumers who have increasingly embraced organic products.”
The range is made using different production techniques, depending on the ingredient used, including hydrodistillation and ambient temperature extraction.
The collection also differs from the Belvedere Maceration flavoured line, which is made with single flavours.
Belvedere’s global brand ambassador, Mike Foster, says the new range is a “progression of the flavour journey, enhanced by 100% organic ingredients”.
The line was inspired by the consumer demand for more taste and flavour, Foster explains during the UK press launch. The “new style of vodka” also taps into the mindful drinking trend.
Belvedere spent two years researching to identify the “perfect combination of flavours”, says Foster.
The lemon and basil variant is described as ‘fresh and vibrant’ with notes of lemon tart, basil, elderflower and muscat grapes.
Meanwhile, the pear and ginger offering is ‘crisp and zesty’ with hints of pear, honey, sweet gingerbread and spiced ginger.
The blueberry and lemongrass vodka offers ‘earthy sage’, blackberries, lemongrass and vanilla.
The vodkas are recommended served mixed with soda water.
The Belvedere Organic Infusions range is available from Amazon in the UK from 7 June 2021, priced at RRP £37 (US$52) per 700ml bottle. It will also be available in the on-trade.
The range will be rolled out across Europe, the US and Australia.