The world’s biggest-selling gin brands

7th July, 2021 by Kate Malczewski

For the world’s million-case-selling gins, even maintaining consistent volumes was difficult in 2020 – but some brands rose to the challenge. We explore how the biggest players in juniper spirits fared.

Gin-Masters

Though bar closures hit the category hard, gin’s retail value soared last year

Last year was a difficult one for gin, but it wasn’t enough to shake the juniper spirit from its position as one of the most popular spirits categories in the UK and beyond.

While gin sales took a hit due to the Covid-19-induced closure of the on-trade, it was more popular than ever in retail. According to the Wine and Spirit Trade Association, gin sales in the UK off-trade soared 30% to £1.3 billion (US$1.8bn) in the year to 27 March 2021.

This demand was bolstered by continued innovation, as several brands rolled out non-alcoholic versions of their products and released flavoured expressions and RTDs, as well. Meanwhile, the category made headlines with several high-profile acquisitions over the past year – among them, Diageo’s purchase of Ryan Reynolds-backed Aviation American Gin and Pernod Ricard’s full ownership of German gin Monkey 47.

Based on our Brand Champions 2021 report, we’ve analysed the performances of the world’s top-selling gins and compiled a list of the biggest players.

There was no change in the positions of our million-case sellers last year, though brands varied widely in the volumes they were able to shift.

Click through the following pages to discover the top seven best-selling gins, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2021.

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