Tanqueray Blackcurrant Royale launches on AmazonBy Melita Kiely
Diageo-owned gin brand Tanqueray has released a plethora of new products, including Tanqueray Blackcurrant Royale and two new ready-to-drink (RTD) cans.
Priced at RRP £25 (US$34) per 700ml bottle, Tanqueray Blackcurrant Royale is available to purchase on Amazon now, and will be on sale from select UK supermarkets from 17 February. The new release will launch in the on-trade later this year.
Tanqueray Blackcurrant Royale has been bottled at 41.3% ABV and was inspired by brand founder Charles Tanqueray’s journeys to France.
It is made with four botanicals used to create Tanqueray London Dry Gin, blended with blackcurrants from France, vanilla and floral notes of black orchid.
The new RTD formats are Tanqueray London Dry Gin and Tonic, and Tanqueray Flor de Sevilla and Tonic.
Both bottled at 6.5% ABV, the expressions are available in single 250ml cans priced at RRP £2.50 (US$3.50) each. The flavours will be available in Waitrose on 12 April and select stores from May.
Furthermore, Tanqueray Rangpur Lime Distilled Gin has been given a packaging overhaul, which will be on shelves from April 2021. The renamed Rangpur Lime now boasts a lime green pack to help it stand out on shelves and better communicate its citrus profile.
Adrienne Gammie, marketing director for gins, Pimms and Baileys, said: “The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants. Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market.
“We continue to see a huge trend in customers seeking new formats – especially in the pre-mix category. The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home.”