Diageo creates alcohol-free Gordon’sBy Owen Bellwood
Johnnie Walker owner Diageo has launched an alcohol-free variant of Gordon’s gin made using the same botanicals as its core London Dry expression.
Available to purchase now, Gordon’s 0.0% is said to offer a “bold, juniper-led character” that provides an alternative for those not drinking alcohol.
Anita Robinson, marketing director Diageo GB, said: “Our expert innovation team at Gordon’s has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience.
“Gordon’s 0.0% is created by distilling the same botanicals used in Gordon’s London Dry Gin. These botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Gordon’s in a delicious alcohol-free alternative.
“This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper-led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”
The zero-ABV expression is available to order from Amazon and in store in Tesco supermarkets. The alcohol-free bottling will be available in further retailers from 3 January, priced at £14 (US$19) per 700ml bottle.
Gordon’s 0.0% is 24 calories per 50ml and is suggested served over ice, topped with tonic water and garnished with a wedge of lime.