Hendrick’s to launch Lunar gin in UK
William Grant & Sons-owned Hendrick’s has unveiled a new limited edition moon-inspired gin, called Lunar.
The limited edition Lunar gin is the second release from master distiller Lesley Gracie’s ‘Cabinet of Curiosities’, which is said to be “a place of experimental botanic alchemy” at the Hendrick’s Gin Palace in Scotland. It follows the launch of Hendrick’s Midsummer Solstice in February 2019.
Bottled at 43.4% ABV, Lunar is described as “distinctly floral with a delicate spicy finish”. Gracie created the “rich, warm and alluring” gin during a moonlit evening while tending to her botanicals in the hothouse.
“There is the warmth of some of the botanicals, like being wrapped up warm and snug of an evening,” Gracie said of the gin. “There is the rich aroma of night-scented flowers and in the background there, you can just about make out the refreshing burst of citrus.
“It’s not bright like the midday sun; it’s calm, chilled and subtle. There is something magical about the sky at night and sharing that experience with those closest to you, and this gin wraps that sensation up in a glass.”
Lunar is recommended served during occasions such as “night-sipping, moon-gazing and other sensible modes of contemplation”. The gin is recommended served with the brand’s signature cucumber garnish, as well as black pepper.
“A stunning sundowner would be a Moonlight Buck, a stellar combination of Hendrick’s Lunar, ginger ale and lemon juice, garnished again with cucumber, and this time a twist of lemon,” said Sasha Filimonov, UK brand ambassador for Hendrick’s Gin.
“What’s more, Hendrick’s Lunar Gin can be stirred down into a Starry Old Fashioned and savoured under the light of the moon – an Old Fashioned made with gin may sound peculiar, but trust me it’s startlingly good.”
Hendrick’s Lunar Gin will be available to buy from 10 February through Harvey Nichols for a limited time, priced at £35 (US$45.70) per 700ml. This will be followed by wider UK distribution.
The launch of Lunar will be supported with “significant marketing investment”.
In November last year, Hendrick’s entered a new spirit category for the first time with the launch of a “modern” absinthe.