SB’s most read stories of 2019

10th January, 2020 by Nicola Carruthers

6. Suntory discontinues six Japanese bottles

Chita-350ml-whisky

Japanese whisky fans were saddened by producer Suntory’s move to discontinue bottle formats across its Shirokaku, Chita and Kakubin brands in early 2019.

Suntory confirmed it had pulled sales of blended whisky Shirokaku’s 700ml, 1.92l, 2.7l and 4l bottles, single grain Chita’s 350ml bottles, and blended whisky Kakubin’s 450ml bottles. Kakubin was only made available from convenience stores.

Suntory made the decision after reviewing its brand portfolio and choosing to place greater emphasis on continuing a “stable supply” of “major products” – notably Kakubin 700ml and Chita 700ml.

To read the story in full, click here.

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