Close Menu

Crown Royal creates peach-flavoured whisky for summer

Diageo is set to release a limited edition peach-flavoured variant under its Canadian whisky brand Crown Royal to tap into “summertime occasions”.

Crown Royal’s new peach-flavoured Canadian whisky will launch in March

Crown Royal Peach Flavoured Whisky is a combination of the brand’s “signature smoothness” with Georgia peaches.

The “easy-sipping” expression is recommended served on the rocks or mixed with ice tea and is targeted at outdoor occasions such as a barbecue or a Sunday brunch on a rooftop.

Bottled at 35% abv, the whisky has “vanilla and light notes of warm spice and oak on the nose”.

“As a leader in the whisky business, Crown Royal continues to take pride in ensuring we are ahead of the trends and creating high-quality products that help feed whisky drinkers’ desire to experiment,” said Sophie Kelly, senior vice president of whisk(e)y at Diageo North America.

“Crown Royal Peach is the perfect limited-time offering because the taste is undeniably delicious, great for summertime occasions, on the rocks or mixed with iced tea.”

Packaged in a cut-glass bottle, Crown Royal Peach Flavoured Whisky comes with the brand’s signature box and bag.

It will be available across the US from March 2019 at an RRP of US$24.99 per 750ml bottle.

Last May, Crown Royal launched a “smoky and spicy” expression, which has been infused with Texas mesquite wood.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No