Kopparberg to launch Mixed Fruit Premium Gin in UKBy Nicola Carruthers
Swedish cider producer Kopparberg has extended its spirits range with the launch of Kopparberg Mixed Fruit Premium Gin.
Earlier this month, Kopparberg made its first foray into spirits with the launch of a strawberry and lime-flavoured gin.
Bottled at 37.5% abv, Kopparberg Mixed Fruit Premium Gin is made with juniper, lemon zest and coriander, along with the same raspberry and blackcurrant flavours as its popular cider flavour.
Launched “just in time for summer” and ahead of World Gin Day on 8 June, Kopparberg Mixed Fruit Premium Gin will in available in UK supermarket Asda from 4 June for a limited time only.
The new gin is recommended served over ice with lemonade or tonic and garnished with mixed berries.
Similar to Kopparberg Strawberry & Lime Premium Gin, the bottle design of the new variant features the same outdoor illustrations, along with purple shades to reflect the dark fruit notes.
Rob Salvesen, head of marketing, said: “It’s not been long since we announced our first foray into the gin market with our Strawberry & Lime flavour Kopparberg Premium Gin, and following such an enormous welcome response, we are even more delighted to tell our customers that they can soon get their hands on another variant.
“Mixed Fruit came as the next obvious choice as it is our second most-loved fruit cider flavour, and we wanted to offer gin lovers more than just one option when it came to choosing a pink gin.”
Kopparberg Mixed Fruit Premium Gin is priced at £20 (US$25.15) per 700ml bottle.