Jack Daniel’s debuts Tennessee Apple whiskey
Brown-Forman has extended its Jack Daniel’s range with the release of an apple-flavoured whiskey.
Launched in the US, Jack Daniel’s Tennessee Apple is made from the brand’s core expression, which has been charcoal mellowed and matured in new American oak barrels, and apple-flavoured liqueur.
The 35% ABV whiskey is recommended served chilled, neat or in cocktails.
On the nose, it is described as having “crisp green apple and classic Old No 7 cues of caramel, oak and a soft spice”. The palate combines fresh cut apples with “warm caramel and toffee” followed by a “rich and smooth” finish with a hint of toasted oak.
“Mr Jack was known for being an innovator and always exploring how to do things differently, including adding different flavours and ingredients,” said Jack Daniel’s master distiller Jeff Arnett.
“Tennessee Apple couples the character of our Jack Daniel’s Tennessee Whiskey with the taste of crisp, green apples. It’s like a freshly picked apple in a glass of Jack.”
Jack Daniel’s Tennessee Apple is available in 50ml, 375ml, 750ml and one-litre formats with an RRP of US$26.99 per 750ml.
Tennessee Apple is the latest flavour to join the Jack Daniel’s range. Jack Daniel’s Tennessee Honey hit shelves in 2011 and three years later became the first flavoured whiskey to reach 1m cases. Its launch was followed by cinnamon-flavoured Fire in 2014.
According to Brown-Forman CEO Lawson Whiting, flavoured whiskey is now “bigger than flavoured vodka” in the US, but Jack Daniel’s has avoided cannibalisation.
Earlier this year, Jack Daniel’s extended its Tennessee Tasters’ Selection experimental whiskey range with the launch of two expressions.