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The Design & Packaging Masters 2021 results
The most followed celebrity spirits brands
The Gin Masters 2021 – Second Tasting results
The Design & Packaging Masters 2021 results

The Design & Packaging Masters 2021 results

We put design under the spotlight in our annual competition…

By Melita Kiely
Feature
The most followed celebrity spirits brands

The most followed celebrity spirits brands

Which celebrity-backed spirit receives the most attention on social media? These are the most popular…

By Alice Brooker
Top 10
The Gin Masters 2021 – Second Tasting results

The Gin Masters 2021 – Second Tasting results

We held two gin blind-tasting competitions this year – here we reveal the results of the second…

By Melita Kiely
Feature
December 2021

Top stories

Premium Tequila leads cocktail trends for 2022

Tequila is the top trending spirit for 62% of bartenders around the world, driven by premiumisation, according to Bacardi's latest…

By Kate Malczewski |
News
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The spirits business magazine

December 2021

December 2021
In this issue:

Turning over a new leaf

Distillers dig down to the root causes of their carbon footprints

From the ground up

Nc’nean’s Annabel Thomas takes sustainability to new heights

Power rangers

How are major spirits categories performing?

TOP 2021 NEWS
SCOTCH
GIN
UK RETAIL
DESIGN & PACKAGING MASTERS
MOE ALJAFF

The Global Spirits Masters

SB's top picks

The most followed celebrity spirits brands

The most followed celebrity spirits brands

Which celebrity-backed spirit receives the most attention on social media? These are the most popular…
What’s on in December

What’s on in December

With the holidays around the corner, we've rounded up the best boozy events of the festive season…
Top 10 award-winning RTDs

Top 10 award-winning RTDs

We sampled more than 100 ready-to-drink beverages in our blind tasting – these are our favourites…
Gift guide 2021: the best presents for spirits lovers

Gift guide 2021: the best presents for spirits lovers

Looking for a special something for the booze enthusiast in your life? Our spirits gift guide has you covered…
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Flor de Caña crowns cocktail competition champion

Flor de Caña crowns cocktail competition champion

Bartender Manachain Monaghan stormed to victory in the global final of the Flor de Caña Sustainable Cocktail Challenge…
Johnnie Walker reveals new spin on ‘Keep Walking’ campaign

Johnnie Walker reveals new spin on ‘Keep Walking’ campaign

Blended Scotch Johnnie Walker has introduced the latest global marketing push in its 'Keep Walking' campaign, focused on encouraging optimism…
A look inside Johnnie Walker Princes Street

A look inside Johnnie Walker Princes Street

Diageo created a video to give fans a sneak peek inside the recently opened Johnnie Walker Princes Street experience…
Gin Ting releases TV ad with Sky

Gin Ting releases TV ad with Sky

English brand Gin Ting has released its first commercial after securing £20,000 of TV advertising through Sky’s SME100 scheme…
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