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Cocktail stories: Fiero Negroni
Award-winning spirits take on summer festivals
The big interview: Joy Spence, Appleton Estate
Cocktail stories: Fiero Negroni

Cocktail stories: Fiero Negroni

Brendan Bartley, bartender of newly-opened Bathtub Gin in Los Angeles, talks crafting the Fiero Negroni for the locals…

By Alice Brooker
Feature
Award-winning spirits take on summer festivals

Award-winning spirits take on summer festivals

Restrictions are off and summer is here, meaning it’s officially festival season. These award-winning tipples will be gracing the music…

By Melita Kiely
Feature
The big interview: Joy Spence, Appleton Estate

The big interview: Joy Spence, Appleton Estate

Appleton Estate's Joy Spence was the first woman to become a master blender in the spirits sector. We talk to…

By Melita Kiely
Feature
May 2022

Top stories

American single malt definition could boost growth

The American Single Malt Whiskey Commission believes defining the category would boost growth for regional whiskeys…

By Alice Brooker |
News
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The spirits business magazine

May 2022

May 2022
In this issue:

Year of the tiger
Asian spirits find good fortune on the secondary market

Ready to pounce
Producers prepare for Prowein comeback

Drawing power
Cognac houses are planting for future success

The Global Spirits Masters

SB's top picks

Hottest global bar openings in April 2022

Hottest global bar openings in April 2022

With sun-dappled European rooftops, swim-up infinity pool bars and basement speakeasies that once hosted performances from the legends of 70s…
Top marketing moves in April 2022

Top marketing moves in April 2022

Sports-based partnerships, art collaborations and televised ads made our round-up of top spirits marketing moves from April…
Top 10 spirits launches in April 2022

Top 10 spirits launches in April 2022

With a vodka flavoured with tropic notes and a whisky aged in Armagnac barrels, April was an eclectic month for…
What’s on in May

What’s on in May

We’ve rounded up some of the best drink-fuelled events around the world as we hurtle at high speed towards summer…
More top picks

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Ryan Reynolds and his mum star in Aviation ad

Ryan Reynolds and his mum star in Aviation ad

Actor Ryan Reynolds and his mum star in the latest Aviation Gin advert, which spotlights a Punch recipe to celebrate Mother's Day…
Blake Lively debuts Betty Buzz video campaign

Blake Lively debuts Betty Buzz video campaign

Gossip Girl star Blake Lively has released the first video commercial for sparkling mixer brand Betty Buzz.
Ryan Reynolds’ Aviation Gin partners with BA

Ryan Reynolds’ Aviation Gin partners with BA

Actor Ryan Reynolds has launched Aviation American Gin on British Airways flights…
Jameson unveils multi-million-pound campaign

Jameson unveils multi-million-pound campaign

Irish Distillers will be driving awareness of Jameson in the lead up to St Patrick’s Day (17 March) as part…
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