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Eminem surprises fans at Snoop and Dre Gin & Juice launch

19 July 2024 By Melita Kiely

Snoop Dogg and Dr Dre performed together in London for the first time in 30 years last night (18 July) to mark the UK launch of their ready-to-drink (RTD) range Gin & Juice.

Eminem Dr Dre — Eminem (left) joined Dr Dre (right) and Snoop Dogg on stage at Flipper’s (photo credit: James Bridle/Crafted Fin)

Furthermore, the rappers were joined by a surprise guest – Eminem – as they performed at Flipper’s Roller Boogie Palace in west London. The trio performed in the US in 2022 during the Super Bowl half-time show.

Gin & Juice By Dre and Snoop is now available in the UK. It first launched in the US in February 2024.

The four-strong collection is named after Snoop Dogg’s 1994 single, which was produced by Dr Dre. The canned drinks come in four flavours: citrus, melon, passionfruit and apricot.

Shaquille O’Neal and Yungblud hosted the event, which was attended by a number of celebrities including: Jimmy Lovine, Liberty Rose, Lebron James, Idris Elba, Sabrina Elba, Offset, Anya Taylor Joy, Jude Bellingham, Jeremy Renner, Rich Paul, Aitch, Virgil Van Dijk, Charlotte Tilbury, Charli Howard, Charlie Sloth, Dominic West, Mary Charteris, Camille Charriere, Leigh-Anne Pinnock, Ella Eyre, and more.

Gin & Juice by Dre and Snoop is available across the UK from retailers, and can also be found in the on-trade. It will be at music festivals this summer, and can also be bought online at bydreandsnoop.co.uk and Amazon. The RTDs have an RRP of £2.50 (US$3.25) per 250ml can.

Commenting on the decision to create an RTD with Dr Dre, earlier this week Snoop Dogg said: “Look where we’re at in our careers. Look at our age and look at what we’ve done, and we still love each other, so why not do something together?

“A lot of times people have been in a relationship for 30 years and can’t talk to each other, can’t hang out – so it’s just fun to be in a partnership with people that you actually love.”