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Four Pillars Gin sells 50% stake to Lion

Australasian food and beverage marketing company Lion has acquired a 50% stake in Australian brand Four Pillars Gin for an undisclosed sum

SB Voices: Mother’s Day marketing must be more mindful

International days of celebration are an important way for companies to generate greater awareness of their brands and bump up sales – but what about those occasions that hit a little too close to home? Marketing must be more mindful

Growth of American whiskey exports slows amid trade row

Retaliatory tariffs are having a “significant and growing impact” on American whiskey and must be “rapidly addressed”, the Distilled Spirits Council has warned

Aberdeen FC loses trademark battle over ‘Dons Dram’ whisky

Scottish football team Aberdeen Football Club has lost a trademark battle against Sherry producer Sandeman over its plan to launch a Scotch whisky under the name ‘Dons Dram’

The week in pictures

March 22nd, 2019

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March 15th, 2019

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March 8th, 2019

The week in pictures

March 1st, 2019

Smirnoff: a brand history

February 28th, 2019

The week in pictures

February 22nd, 2019

Top 10 Irish gin brands

February 18th, 2019

The week in pictures

February 15th, 2019

SB visits: The Macallan

February 14th, 2019

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