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Are national drink days creating too much noise at the bar?
Top marketing moves from February 2026
The world’s hottest bar openings from winter
Are national drink days creating too much noise at the bar?

Are national drink days creating too much noise at the bar?

With more than 100 drinks awareness days now crowding the calendar, are these celebrations still worth toasting, or are they…

By Georgie Collins
Feature
Top marketing moves from February 2026

Top marketing moves from February 2026

From the Brits to the Super Bowl LX, spirits brands took their marketing plans absolutely everywhere in February…

By Rupert Hohwieler
Top 10
The world’s hottest bar openings from winter

The world’s hottest bar openings from winter

The wind blew in a number of exciting openings over winter, with new additions to the bar scenes in London,…

By Rupert Hohwieler
Top 10
March 2026

Top stories

Tilray buys BrewDog’s Australian arm

US alcohol producer and medical cannabis company Tilray has acquired BrewDog’s Australian business, including its production site and bars…

By Nicola Carruthers |
News


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SB's top picks

Top marketing moves from February 2026

Top marketing moves from February 2026

From the Brits to the Super Bowl LX, spirits brands took their marketing plans absolutely everywhere in February…
The world’s hottest bar openings from winter

The world’s hottest bar openings from winter

The wind blew in a number of exciting openings over winter, with new additions to the bar scenes in London,…
Top cocktail recipes for March 2026

Top cocktail recipes for March 2026

What better way to ring in spring than by making a few well-earned cocktails? From Juleps to Margaritas, here are…
Top spirits launches from February 2026

Top spirits launches from February 2026

February might have been short, but that didn't stop spirits brands from rolling out plenty of exciting new products…
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Ricky Gervais’ Ellers Farm debuts inaugural whisky

Ricky Gervais’ Ellers Farm debuts inaugural whisky

North Yorkshire distillery Ellers Farm, co-owned by Ricky Gervais, has unveiled its inaugural single malt English whisky: Three Ridings…
New documentary tells Old Forester’s story

New documentary tells Old Forester’s story

The 156-year history of Old Forester Bourbon in Louisville, Kentucky, is the subject of a new documentary…
Seedlip partners with Real Housewives star for Dry January

Seedlip partners with Real Housewives star for Dry January

Diageo-owned non-alcoholic 'spirit' Seedlip has teamed up with TV personality Dorinda Medley for its 'Yeah, It's a Drink' campaign…
Sarah Jessica Parker signs on as Tanqueray global ambassador

Sarah Jessica Parker signs on as Tanqueray global ambassador

Sex and the City actor Sarah Jessica Parker has partnered with Tanqueray as the gin brand's global ambassador…
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