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Gen Z: anti-alcohol or anti-boring brands?
SB meets… Alexandra Tsatsouli, Bartenders Society 2025 winner
SB visits… Volcan de mi Tierra
Gen Z: anti-alcohol or anti-boring brands?

Gen Z: anti-alcohol or anti-boring brands?

Are younger consumers – specifically Gen Z – really swerving the booze or are they simply avoiding boring brands? …

By Georgie Collins
Feature
SB meets… Alexandra Tsatsouli, Bartenders Society 2025 winner

SB meets… Alexandra Tsatsouli, Bartenders Society 2025 winner

Alexandra Tsatsouli's talent behind the bar has allowed her to combine two passions: creating cocktails and travelling the world…

By Melita Kiely
News
SB visits… Volcan de mi Tierra

SB visits… Volcan de mi Tierra

Our most recent pilgrimage to land of Tequila was to visit Volcan de mi Tierra and its state-of-the-art distillery in…

By Rupert Hohwieler
News
February 2026

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Bourbon brings more than $10bn to Kentucky

The Bourbon sector now brings US$10.6 billion to Kentucky’s economy and supports nearly 24,000 jobs, a new report has revealed…

By Rupert Hohwieler |
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Top 10 award-winning gin expressions

Top 10 award-winning gin expressions

Regardless of which direction gin is trending, the spirit's quality is always there – as these 10 medal winners prove…
Top 10 award-winning spirits packaging designs

Top 10 award-winning spirits packaging designs

Feast your eyes on these standout medal winners from the 2025 Design & Packaging Masters, where modern luxury meets functionality…
Top 10 distillery openings of 2025

Top 10 distillery openings of 2025

In a year when the spirits industry faced more turbulence than a prop plane in a storm, it was nice…
Top spirits launches from December 2025

Top spirits launches from December 2025

December saw spirits brands take full advantage of the holidays with Christmas and Chinese New Year-themed releases…
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New documentary tells Old Forester’s story

New documentary tells Old Forester’s story

The 156-year history of Old Forester Bourbon in Louisville, Kentucky, is the subject of a new documentary…
Seedlip partners with Real Housewives star for Dry January

Seedlip partners with Real Housewives star for Dry January

Diageo-owned non-alcoholic 'spirit' Seedlip has teamed up with TV personality Dorinda Medley for its 'Yeah, It's a Drink' campaign…
Sarah Jessica Parker signs on as Tanqueray global ambassador

Sarah Jessica Parker signs on as Tanqueray global ambassador

Sex and the City actor Sarah Jessica Parker has partnered with Tanqueray as the gin brand's global ambassador…
Lights, camera, action: The SB Awards 2025 highlights

Lights, camera, action: The SB Awards 2025 highlights

Step inside one of the biggest nights in drinks as we share a snippet of our photo gallery and the…
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