Menu Menu
sb Awards Latest issue Subscribe
Search Close
Close Menu
ProWein: The SB Hub returns with three days of talks
Perfect storm: the mental health of the drinks industry
Are RTDs a beacon of hope for the spirits industry?
ProWein: The SB Hub returns with three days of talks

ProWein: The SB Hub returns with three days of talks

Are you heading to ProWein 2026? The Spirits Business Hub will be back with a packed schedule of seminars, talks…

By Nicola Carruthers
News
Perfect storm: the mental health of the drinks industry

Perfect storm: the mental health of the drinks industry

As the UK endures a lengthy period of miserable weather, we conduct a temperature check on the mental health of…

By Georgie Collins
Feature
Are RTDs a beacon of hope for the spirits industry?

Are RTDs a beacon of hope for the spirits industry?

While most drinks categories are suffering from downturns, RTDs are bucking the trend thanks to their convenience and experimentation…

By Lauren Eads
Feature
March 2026

Top stories

Cognac exports to North America slide 34%

Global exports of Cognac plunged in volume and value last year after tariffs hindered the category’s two biggest markets…

By Nicola Carruthers |
News

Upcoming event

The Tonic & Mixer Masters 2026

The Spirits Business hosts The Tonic & Mixer Masters competition in a drive to find and reward the finest Tonic & Mixer brands on the...

Click here for more information
Upcoming event

The Asian Spirits Masters 2026

The Spirits Business will stage The Asian Spirits Masters competition in a drink to find and reward the finest Asian Spirits brands on the world...

Click here for more information
Upcoming event

Entries open for The Spirits Business Awards 2026

Did your brand, bar or distillery excel last year? If so, take note – The Spirits Business Awards 2026 is now open for entries

Click here for more information
Upcoming event

The Brandy Masters 2026

The Spirits Business will stage The Brandy Masters competition in a drive to find and reward the finest brandy brands on the world stage. Chaired...

Click here for more information
Upcoming event

The Cognac Masters 2026

The Spirits Business will stage The Cognac Masters competition in a drive to find and reward the finest Cognac brands on the world stage. Chaired...

Click here for more information
Upcoming event

Pre-Mixed & RTD & Hard Seltzer 2026

The Spirits Business is proud to announce the Pre-Mixed & RTD & Hard Seltzer, the most extensive competition in the Global Spirits Masters series.

Click here for more information
View all

The spirits business – latest issues

March 2026
February 2026
The Brand Champions 2025

Events

View all

The Global Spirits Masters

SB's top picks

SB’s most-read stories in February

SB’s most-read stories in February

Join us as we look back on the acquisitions, new brand identities and fresh pours that dominated headlines in the…
Top cocktail recipes for a Valentine’s date night at home

Top cocktail recipes for a Valentine’s date night at home

Valentine’s Day is tomorrow, and no matter your views on the occasion or the status of your love life, it’s…
Top spirits launches from January 2026

Top spirits launches from January 2026

January was a feast for fans of new products as spirits brands kicked off 2026 with a number of innovations…
Top marketing moves from January 2026

Top marketing moves from January 2026

From celebrity ambassadors to pink diamond rings, here's how spirits brands started 2026 with the year's first set of marketing…
More top picks

Recent articles

On-trade

Marketing

Travel retail

People

Features

Partner content

TV
Ricky Gervais’ Ellers Farm debuts inaugural whisky

Ricky Gervais’ Ellers Farm debuts inaugural whisky

North Yorkshire distillery Ellers Farm, co-owned by Ricky Gervais, has unveiled its inaugural single malt English whisky: Three Ridings…
New documentary tells Old Forester’s story

New documentary tells Old Forester’s story

The 156-year history of Old Forester Bourbon in Louisville, Kentucky, is the subject of a new documentary…
Seedlip partners with Real Housewives star for Dry January

Seedlip partners with Real Housewives star for Dry January

Diageo-owned non-alcoholic 'spirit' Seedlip has teamed up with TV personality Dorinda Medley for its 'Yeah, It's a Drink' campaign…
Sarah Jessica Parker signs on as Tanqueray global ambassador

Sarah Jessica Parker signs on as Tanqueray global ambassador

Sex and the City actor Sarah Jessica Parker has partnered with Tanqueray as the gin brand's global ambassador…
Watch sbTV

Subscribe to our newsletters

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No

The Spirits Business
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.