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Are RTDs a beacon of hope for the spirits industry?
The Rum & Cachaça Masters 2026 results
SB’s most-read stories in February
Are RTDs a beacon of hope for the spirits industry?

Are RTDs a beacon of hope for the spirits industry?

While most drinks categories are suffering from downturns, RTDs are bucking the trend thanks to their convenience and experimentation…

By Lauren Eads
Feature
The Rum & Cachaça Masters 2026 results

The Rum & Cachaça Masters 2026 results

From white to gold and dark, every type of rum was sampled during our annual blind-tasting test…

By Melita Kiely
Feature
SB’s most-read stories in February

SB’s most-read stories in February

Join us as we look back on the acquisitions, new brand identities and fresh pours that dominated headlines in the…

By Georgie Collins
Top 10
March 2026

Top stories

BrewDog buyout: 484 jobs lost as 38 bars close

US beverage firm Tilray has bought BrewDog’s UK brewing operations, brand, and 11 pubs in a deal that has resulted…

By Georgie Collins |
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Pre-Mixed & RTD & Hard Seltzer 2026

The Spirits Business is proud to announce the Pre-Mixed & RTD & Hard Seltzer, the most extensive competition in the Global Spirits Masters series.

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The Tonic & Mixer Masters 2026

The Spirits Business hosts The Tonic & Mixer Masters competition in a drive to find and reward the finest Tonic & Mixer brands on the...

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The Cognac Masters 2026

The Spirits Business will stage The Cognac Masters competition in a drive to find and reward the finest Cognac brands on the world stage. Chaired...

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The Brandy Masters 2026

The Spirits Business will stage The Brandy Masters competition in a drive to find and reward the finest brandy brands on the world stage. Chaired...

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The Asian Spirits Masters 2026

The Spirits Business will stage The Asian Spirits Masters competition in a drink to find and reward the finest Asian Spirits brands on the world...

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Entries open for The Spirits Business Awards 2026

Did your brand, bar or distillery excel last year? If so, take note – The Spirits Business Awards 2026 is now open for entries

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SB’s most-read stories in February

SB’s most-read stories in February

Join us as we look back on the acquisitions, new brand identities and fresh pours that dominated headlines in the…
Top cocktail recipes for a Valentine’s date night at home

Top cocktail recipes for a Valentine’s date night at home

Valentine’s Day is tomorrow, and no matter your views on the occasion or the status of your love life, it’s…
Top spirits launches from January 2026

Top spirits launches from January 2026

January was a feast for fans of new products as spirits brands kicked off 2026 with a number of innovations…
Top marketing moves from January 2026

Top marketing moves from January 2026

From celebrity ambassadors to pink diamond rings, here's how spirits brands started 2026 with the year's first set of marketing…
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Ricky Gervais’ Ellers Farm debuts inaugural whisky

Ricky Gervais’ Ellers Farm debuts inaugural whisky

North Yorkshire distillery Ellers Farm, co-owned by Ricky Gervais, has unveiled its inaugural single malt English whisky: Three Ridings…
New documentary tells Old Forester’s story

New documentary tells Old Forester’s story

The 156-year history of Old Forester Bourbon in Louisville, Kentucky, is the subject of a new documentary…
Seedlip partners with Real Housewives star for Dry January

Seedlip partners with Real Housewives star for Dry January

Diageo-owned non-alcoholic 'spirit' Seedlip has teamed up with TV personality Dorinda Medley for its 'Yeah, It's a Drink' campaign…
Sarah Jessica Parker signs on as Tanqueray global ambassador

Sarah Jessica Parker signs on as Tanqueray global ambassador

Sex and the City actor Sarah Jessica Parker has partnered with Tanqueray as the gin brand's global ambassador…
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