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North America adjusts to challenging market conditions
Top marketing moves from January 2026
The rise of artist-designed bottles in spirits
North America adjusts to challenging market conditions

North America adjusts to challenging market conditions

There’s a serious recalibration occurring in North America, but what does this spell for the future of the spirits industry?…

By Nicola Carruthers
Feature
Top marketing moves from January 2026

Top marketing moves from January 2026

From celebrity ambassadors to pink diamond rings, here's how spirits brands started 2026 with the year's first set of marketing…

By Rupert Hohwieler
Top 10
The rise of artist-designed bottles in spirits

The rise of artist-designed bottles in spirits

The way in which high-end spirits are working with artists is increasingly important to catch the attention of fans and…

By Lauren Eads
Feature
February 2026

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French spirits exports in decline for third year

Global exports of French spirits plunged by 17.4% in value in 2025, marking the category's third year in decline…

By Nicola Carruthers |
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Top marketing moves from January 2026

Top marketing moves from January 2026

From celebrity ambassadors to pink diamond rings, here's how spirits brands started 2026 with the year's first set of marketing…
Top 20 cocktail recipes for February 2026

Top 20 cocktail recipes for February 2026

The urge to go and make some top-drawer cocktails after January is always high, so we’ve doubled the size of…
SB’s most-read stories in January 2026

SB’s most-read stories in January 2026

January may have seemed never-ending, but at least our readers made good use of their time catching up on global…
Top 10 award-winning gin expressions

Top 10 award-winning gin expressions

Regardless of which direction gin is trending, the spirit's quality is always there – as these 10 medal winners prove…
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New documentary tells Old Forester’s story

New documentary tells Old Forester’s story

The 156-year history of Old Forester Bourbon in Louisville, Kentucky, is the subject of a new documentary…
Seedlip partners with Real Housewives star for Dry January

Seedlip partners with Real Housewives star for Dry January

Diageo-owned non-alcoholic 'spirit' Seedlip has teamed up with TV personality Dorinda Medley for its 'Yeah, It's a Drink' campaign…
Sarah Jessica Parker signs on as Tanqueray global ambassador

Sarah Jessica Parker signs on as Tanqueray global ambassador

Sex and the City actor Sarah Jessica Parker has partnered with Tanqueray as the gin brand's global ambassador…
Lights, camera, action: The SB Awards 2025 highlights

Lights, camera, action: The SB Awards 2025 highlights

Step inside one of the biggest nights in drinks as we share a snippet of our photo gallery and the…
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