SB’s most read stories of 2019

10th January, 2020 by Nicola Carruthers

8. Alcohol sector has ‘valid reason to be concerned’ about cannabis legalisation

The growing trend for cannabis continued to dominate the spirits industry in 2019.

New research in the academic journal Marketing Science claimed the alcohol industry could be impacted when the substance is legalised. The study revealed diverging trends for alcohol and tobacco.

According to the report, the “recent wave of recreational cannabis legalisation across the US could generate US$22 billion in sales per year”.

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