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Vodka



‘Glocal’ approach leads vodka revival

As the vodka category tentatively recovers, big brands are increasingly looking for ways to add local relevance to global operations. But is a ‘glocal’ approach sustainable and can it win consumer hearts?

Friday, September 23rd, 2016 No Comments »


2015’s biggest spirits brands in travel retail

2015 was a mixed year for spirits in the global travel retail channel, with volume and value figures both suppressed. But which of the category’s top 10 brands are faring the best?

Thursday, September 22nd, 2016 No Comments »


US off-premise leads spirits growth

Spirits sales growth in the US off-premise channel are significantly outpacing the on-trade, new data from Nielsen shows

Wednesday, September 21st, 2016 No Comments »


Deep Eddy to open new site as it eyes expansion

Deep Eddy Vodka is set to open a distillery in Hays County, Texas, which is “at least five times the size of its current building”

Wednesday, September 21st, 2016 No Comments »


Marks & Spencer lists Koskenkorva Vodka

Finnish drinks group Altia has struck up a deal with retail chain Marks & Spencer that will see Koskenkorva Vodka made available in 130 stores across the UK

Tuesday, September 20th, 2016 No Comments »


Whitley Neill releases Blood Orange Vodka

Halewood Wines & Spirits-owned Whitley Neill Gin has moved into vodka with the launch of a new Sicilian-inspired blood orange variant

Tuesday, September 20th, 2016 2 Comments »


Beluga and Lalique unveil limited edition vodka

Beluga Noble Russian Vodka has partnered with French crystal and jewellery maker Lalique to create limited edition vodka Beluga Epicure, limited to 1,000 bottles

Thursday, September 15th, 2016 No Comments »


Skyy extends Infusions line with Pear variant

Gruppo Campari-owned Skyy Vodka is tapping into consumer trends for natural ingredients and pear-based products with the launch of Skyy Infusions Bartlett Pear

Wednesday, September 14th, 2016 No Comments »


Effen Vodka adds to flavoured range

Beam Suntory-owned Effen Vodka has expanded its portfolio with the launch of new Blood Orange, Green Apple and Raspberry flavours

Thursday, September 8th, 2016 No Comments »


Pernod culls Absolut flavours to push growth

Pernod Ricard believes flavour culls across its Absolut vodka line and increased marketing spend will “stabilise” the brand following continued declines

Wednesday, September 7th, 2016 No Comments »