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Belvedere debuts Miami Edition

Vodka brand Belvedere has released a limited edition bottle inspired by US city Miami.

Belvedere Miami Edition
Belvedere Miami Edition is available across the city’s on-trade venues

The bottle was released in time for Miami Music Week and ahead of the Ultra Music Festival, which was held in the Florida-based city last weekend (24-26 March).

Inspired by Miami’s coastal lifestyle, the new bottle is the first from the brand to be based on a US location.

The Miami design features pink and green colours inspired by the city’s ‘vibrant hues and sunny disposition’.

The 1.75-litre bottle also carries a neon decal and Art Deco details.

The limited edition 1.75-litre bottle is now available in Miami restaurants, bars and clubs.

LVMH-owned Belvedere will also release a one-litre variation of the Miami bottle, which will be available from mid-April at local retail and key accounts.

In November last year, James Bond actor Daniel Craig starred in Belvedere Vodka’s latest campaign.

Belvedere opened a biomass facility that will reduce carbon dioxide emissions by 95% by 2022.

The Polish vodka brand released its first certified-organic flavoured vodka range in 2021, which is infused with fruits and botanicals.

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