Three Sixty Vodka at the top
Vodka brand Three Sixty is dominating the premium vodka segment in Germany, thanks to its determination and its soft taste.
According to Nielsen data cited by the brand, Three Sixty is the fastest‐growing brand in the premium vodka category in Germany, based on sales volumes. It is now the top premium vodka in its home country.
A Nielsen market report for the vodka category in 2022 showed Three Sixty Vodka has surpassed its competitors, with a strong sales volume growth of 20% in the off‐trade, making it the market leader for the first time since the brand was launched.
Managing director Katharina Schwarze said: “We are extremely proud of what we have achieved within such a short time with the young vodka brand Three Sixty Vodka. The market leadership is the result of hard work, determination, and passion. We will continue like this and create more occasions and ideas for Three Sixty Vodka consumers.”
The brand is distributed in Europe, including Austria, the Netherlands, France, Switzerland, and Belgium. Three Sixty is also preparing to expand internationally.
The design for Three Sixty features a distinctive faceted bottle and a velvet label.
The brand has attributed its success to a number of factors, including its consistent appearance in its social media channels, and in the on‐trade and off‐trade.
Furthermore, it cited its ‘mild and soft taste’ as a result of the brand’s unique diamond filtration with the vodka distilled four times. It has an ABV of 37.5%.
Three Sixty Vodka said it has huge recognition value and high consumer acceptance, reflected by its extended distribution.
The brand said sales have increased significantly in retail stores compared with last year.
The Three Sixty range also includes Black 42, which is bottled at a higher ABV of 42%, and comes in a black bottle design; and 100 Proof, with an ABV of 50%.
The brand also branched out into pre‐mixed drinks with a 330ml canned range, which combines the vodka with flavours such as Dark Berry and Lemon.