marketing

Sailor Jerry $20,000 guitars go on sale

Spiced rum Sailor Jerry has collaborated with CF Martin & Co to release two limited edition guitars adorned with imagery from tattooist Norman 'Sailor Jerry' Collins – priced at US$19,999 each

Drake’s Organic Spirits sponsors motor racing event

Minneapolis-based Drake’s Organic Spirits has agreed to sponsor the Daytona International Speedway and will serve its latest ready-to-drink (RTD) product at the racing event

Bushmills depicts ‘real Ireland’ in new ad

Proximo Spirits-owned Bushmills has launched a new campaign in the US for its Red Bush Irish whiskey targeted at "the next generation of whiskey drinkers”

Soggy Dollar Rum sponsors songwriting tour

Caribbean rum brand Soggy Dollar will sponsor the 25-date Hit Makers & Rum Chasers songwriters tour across the US

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