marketing

Bacardi aims to eliminate 1bn plastic straws by 2020

Bacardi has teamed up with environmental charity Lonely Whale to clamp down on single-use plastic and eradicate one billion plastic straws by 2020

Johnnie Walker debuts ‘behind the scenes’ film

Diageo has launched a new short film on the production and heritage of blended Scotch brand Johnnie Walker

Malibu launches ‘huge scale-up’ for NFC bottles

Pernod Ricard has created an additional 300,000 Malibu ‘smart bottles’, which will launch across Europe as part of the brand’s Because Summer campaign

VK flavour search gains ‘unprecedented interest’

The search for the new VK flavour has been whittled down to four suggestions: watermelon, raspberry and pineapple, violet, and wild fruits

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