marketing

Svedka Vodka launches first campaign in five years

Constellation Brands has launched a US marketing campaign for Svedka Vodka, which celebrates "fearlessly original" consumers

Jägermeister reveals Ice Cold Wrap competition

Herbal liqueur brand Jägermeister has released a limited edition bottle featuring a competition that can only be accessed once the bottle has been chilled down to -15 degrees Celsius

Macallan ‘marks new chapter’ with first global campaign

Edrington-owned Scotch brand The Macallan has launched its first global advertising campaign, which sets out to “avoid category clichés”

Tanqueray Gin rejects ‘gimmicks’ in new campaign

Diageo-owned Tanqueray Gin is aiming to shift consumers’ attention from "gimmicks" to flavour with its new multi-million-pound campaign: Unmistakably Tanqueray

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