marketing

E&J Brandy teams up with fashion brand Coogi

US-based E&J Brandy has partnered with American fashion brand Coogi to create merchandise and prizes to mark the label’s 50th anniversary

Jameson Distillery Bow St Experience begins world tour

Irish Distillers is hitting the road with Jameson as it embarks upon a world tour with the Irish whiskey brand’s Bow St Experience visitor centre

F1 stars help Diageo reach 20m anti-drink driving pledges

Formula One drivers have helped Diageo receive more than 20 million consumer pledges to never drive while under the influence of alcohol as part of its global Join the Pact campaign

Whisky Exchange to sell Ardbeg worth £7,500 for £99

Retailer The Whisky Exchange intends to sell a rare bottle of Ardbeg single malt, worth £7,500 (US$9,200), for its original retail price of £99 (US$122) via an online ballot

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