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Vodka



Top 10 fastest growing vodkas in the US

Whatever the driving factor, these vodka brands have overcome America’s competitive market to achieve the fastest growth of the year

Thursday, April 9th, 2015 1 Comment »


Pernod opens NYC brand home for Absolut Elyx

Pernod Ricard has opened a “first of its kind” brand home for its single estate vodka Absolut Elyx in New York, which doubles as the private residence of the brand’s CEO

Wednesday, April 8th, 2015 1 Comment »


Flavours boost vodka sales by 14% in India

Vodka sales soared 14% in India during the last financial year 2014/15, boosted by several spirits producers “aggressively introducing flavours” to cater for growing consumer demand

Wednesday, April 8th, 2015 No Comments »


The world’s best Martini bars

Martinis may not seem like the most complex drinks to curate, but ask any connoisseur and they’ll tell you that finding a bar which perfects the serve is no easy feat

Wednesday, April 8th, 2015 No Comments »


Smirnoff: Vodka is losing ‘publicity game’ against American whiskey

The vodka category must “reinvent itself” if it is to compete seriously against the likes of American whiskey, the director of the world’s leading vodka brand has said

Tuesday, April 7th, 2015 No Comments »


Diageo introduces $250 Cîroc Ten Vodka

Diageo is to introduce Cîroc Ten to the US next month, an ultra-premium brand extension of Cîroc vodka that will command US$250 per bottle

Tuesday, April 7th, 2015 1 Comment »


Oz distillery unveils biodynamic wheat vodka

Australia’s Hippocampus Metropolitan Distillery has introduced its first small batch spirit – an organic vodka which is made using “biodynamic” farmed wheat

Tuesday, April 7th, 2015 No Comments »


Top 8 luxury vodka brand extensions

As global interest in weird and wacky flavoured vodka wanes, brands are replacing the tastes of bubblegum, popcorn and whipped cream with high-end, luxurious extensions

Tuesday, April 7th, 2015 No Comments »


Flavoured vodka not dead but market ‘evolving’

Despite mixed results across a variety of markets, flavoured vodka still has a future – as long as producers learn from their mistakes in this field

Thursday, April 2nd, 2015 No Comments »


Micro-distillery explores effects of rye on spirits

A single estate micro-distillery owner claims “Minnesota will own rye” having been awarded a US$188,495 grant to study varieties of winter rye and the effects they have on spirits

Tuesday, March 31st, 2015 No Comments »