The world’s top 10 best-selling spirits brands

23rd July, 2018 by Nicola Carruthers

‘Local’ spirits such as Indian whisky, soju and rum dominate our list of best-selling spirits. We present the brands that sold the most cases in 2017.

SB presents the world's best-selling spirits brands

SB presents the world’s best-selling spirits brands

Global spirits sales increased by 1.5% to 2.4bn nine-litre cases in 2017, according to market research provider Euromonitor. Last year, spirits experienced its best volume performance since 2012.

Indian whisky stormed to success last year, with four of the 10 best-sellers hailing from the subcontinent. Meanwhile, brandy, rum, Scotch and vodka also make an appearance on our list. One rum brand in particular witnessed soaring sales to take back the title of world’s best-selling rum.

But which spirits brands are biggest, which names are new to the list, and which have managed to cling on to growth?

Following our recently published Brand Champions 2018 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling spirits brands on the market today.

Read on over the following pages to discover the 10 best-selling spirits brands in the world, by annual nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

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