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Nemiroff vodka unveils new ‘masculine’ design

Ukraine-based Nemiroff vodka has redesigned its range to reflect the brand’s “masculine character”.

Nemiroff vodka has redesigned its range

To celebrate Nemiroff’s 25-year anniversary, the brand will launch a new communication platform and brand identity.

Since its creation in 1872, Nemiroff has “preserved the image of a masculine brand”.

The new brand identity has been chosen to tap into consumer demand for products “with a soul and a history”.

The design pays tribute to the brand’s history and tradition and features a wing to symbolise freedom.

Its “eye-catching” bottle design, which has made its debut in the US market, also features a new square shape.

Yuriy Sorochinskiy, CEO of Nemiroff, said: “Throughout the centuries we fought for the right of men to consume high-quality vodka – brave as their spirit and strong as their will.

“We stay loyal to our traditions despite all the obstacles that have been placed in our path.

“Behind us are centuries of history, during which we fought, survived, moved forward despite all… and won, upholding the best recipes and traditions of vodka making. Our history determined our indomitable spirit, and today we are ready to share it with the world.”

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