Russian Standard gains Ethiopian Airlines listing

Roust-owned Russian Standard has agreed a deal with Ethiopian Airlines to become the company’s exclusive in-flight magazine vodka.

Russian Standard Vodka will be served on board all flights operated by Ethiopian Airlines

The deal means that Ethiopian Airlines is the 15th major international airline to serve Russian Standard Vodka on board or as part of its in-flight duty free offering.

Russian Standard’s deal with Ethiopian Airlines follows a similar move from the brand to see its expressions served to passengers in economy and first class on board flights operated by Emirates airlines.

Ethiopian Airlines is Ethiopia’s flagship airline, carrying more than seven million passengers each year. The airlines serves more than 100 international destinations including Frankfurt, London, and San-Paulo.

Elina Fruin, managing director for global travel retail at Roust, said: “In July 2018 we are celebrating the 20th anniversary since the launch of the first Russian premium vodka Russian Standard.

“The Ethiopian Airlines win, alongside other major tender wins, contributes to Russian Standard’s global success as it celebrates Russian Standard expansion to the African market.”