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Tito’s teams up with European Bartender School
Texas-based Tito’s Handmade Vodka has been named the exclusive vodka partner of the European Bartender School (EBS).
Tito’s has partnered with leading bar educator the European Bartender School
The partnership spans all of EBS’s locations globally and its entire training programme.
Students will learn about Tito’s heritage and characteristics during daily classes and cocktail-making lessons.
Tito’s marketing coordinator international, Kayla Joyce, said: “Tito’s is now in over 125 markets around the world and expanding rapidly.
“Introducing the bartending fraternity to the qualities of Tito’s is key to this growth and therefore the European Bartender School partnership is a perfect fit, putting Tito’s in the hands of aspiring bartenders of the future.”
EBS has schools in 25-plus locations around the world, including 15 in Europe, three in the US and one in Cape Town, Sydney and Thailand.
Approximately 8,000 students are expected to enrol on the course in 2018.
EBS head of education, Gavin Wrigley, added: “We are excited to work with Tito’s and introduce it to our students. Tito’s brings our vodka education platform to life and as a craft spirit adds a new dimension to the programme.”
Last month, Tito’s Handmade Vodka expanded its partnership with duty free operator Dufry around the world.