Belle Vodka partners with America’s Best Racing
American vodka brand Belle has partnered with horse racing fan development platform America’s Best Racing to become the site’s official vodka.
As part of the collaboration, Belle will become the title sponsor of selected content published by America’s Best Racing, including a Belle Vodka victory cocktail, Belle’s Best Bets of the Weekend, and a hat/fascinator of the month competition.
Townsend Lunsford, founder and president of Belle Vodka producer Old Dominion Spirits Co, said: “We could not be more thrilled about our new partnership with America’s Best Racing.
“From our logo right down to our mascot, Belle ’n Tonic (a three-year-old filly racing at Laurel Park), we are proud and honoured to connect our premium American vodka with America’s Best Racing and the passionate fans of this beautiful sport.”
The collaboration means that Belle Vodka will be the title sponsor of a video feature, which will be distributed on America’s Best Racing’s YouTube channel, Twitter and Instagram accounts, and Facebook page as well as at NBCSports.com.
Stephen B Panus, president of America’s Best Racing operator TJC Media Ventures, said: “We’re very pleased to announce this multi-year partnership with Belle, a premium American-made, American-owned vodka.
“America’s Best Racing and Belle vodka both share a passion for the sport and lifestyle of thoroughbred racing, and we couldn’t be more excited to make Belle the official vodka of America’s Best Racing.”
Last year, Buffalo Trace Distillery was named the 2017 official Bourbon of America’s Best Racing.