Top 10 spirits marketing moves in June 2021

6th July, 2021 by Kate Malczewski

From a Tanqueray live stream featuring actor Stanley Tucci to a Hawksbill rum initiative to save the sea turtles, we explore the best promotional campaigns from last month.

Tanqueray’s partnership with actor Stanley Tucci made the list

In June, LVMH partnered with American basketball player Russell Westbrook to create a Hennessy ad looking at different communities that play the sport. Meanwhile, Diageo also harnessed the power of a famous face by collaborating with actor Stanley Tucci for a Tanqueray campaign.

Other brands focused on sustainability in their marketing: Hawksbill Spiced Rum donated 10% of its profits to the Barbados Sea Turtle Project, and Guatemalan Spirits promoted its newly gained carbon-neutral status.

Art also played a role in multiple campaigns. Glen Scotia launched a photography exhibition documenting life in Campbeltown, while Italicus opened entries for its art competition.

Find our pick of the 10 best marketing campaigns from June over the following pages.

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