The world’s best-selling Scotch whiskies

28th June, 2021 by Kate Malczewski

The past year presented numerous obstacles for the spirits industry, and Scotch whisky felt these challenges in full force. In our top 10 ranking, we reveal how the category’s biggest-selling brands fared.

Scotch whisky

Only one Scotch whisky brand posted growth in this year’s ranking

Scotch whisky producers faced a difficult year in 2020. The combination of the Covid-19 pandemic and the punitive 25% tariff in the US saw the category’s export value drop by 23% to £3.8 billion (US$5.3bn), according to the Scotch Whisky Association. Meanwhile, export volume was down 12.6% from 2019.

The performances of the world’s biggest brands reflected the year’s challenges, with only one of the category’s 10 best sellers reporting growth.

Still, the top two brands in our ranking remained the same as in 2019, despite suffering significant losses.

Earlier this month, we released our Brand Champions 2021 report outlining the sales of the world’s biggest spirits brands. Based on our findings, we’re counting down the biggest-selling Scotch whiskies on the market now.

Click through the following pages to discover the top 10 best-selling Scotch whisky brands of 2020, listed in order of their nine-litre-case sales.

Data listed is to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2021 report.

One Response to “The world’s best-selling Scotch whiskies”

  1. James in Alaska says:

    Every single one of these is a blend, some of which are unknown in the United States. I’m curious about Single Malts – my guess is single malts have not seen a similar decline. I would have liked it if you had singled out the single malts for a similar study.

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