Top 10 best-selling Scotch whisky brands

29th June, 2020 by Nicola Carruthers

Despite a challenging year for Scotch in the wake of trade tariffs, the category’s top performers have benefitted from new regulations and innovative line extensions. We take a look at the world’s biggest-selling brands.

Scotch whisky barrels

Which are the top 10 best-selling Scotch whisky brands shifting more than one million nine-litre cases?

Total Scotch whisky exports by volume grew by 2.4% to 1.31 billion 700ml bottles in 2019, according to HMRC figures released by the Scotch Whisky Association. However, export volumes to the US dropped by 7% to 127 million 700ml bottles last year because of the introduction of a 25% tariff on single malt Scotch.

It was a challenging year for Scotch producers as they faced trade wars, market volatility and political tensions. However, it wasn’t all bad news for Scotch distillers. In June 2019, the rules that govern how Scotch whisky is made were amended to expand the use of casks allowed for maturation.

Looking across our top 10, six brands were in decline, with modest growth rates for the world’s biggest Scotch brands.

Click through to the following pages to discover the largest Scotch brands listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.

*The Spirits Business‘ full Brand Champions 2020 report is available to view here.

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