Top 10 best-selling world whisk(e)y brands

25th June, 2019 by Owen Bellwood

7. Seagram’s 7

2018: 2.7m
2017: 2.9m
% change: -6.2%
Place last year: –

The only brand in this year’s top 10 to see its sales dip in 2018 was Diageo-owned American whiskey Seagram’s 7. The brand’s volumes fell from 2.9m cases to 2.7m in 2018 – a decrease of 6.2%.

As it looks to transform its fortunes, Seagram’s launched its first marketing campaign in a decade last year, and recently partnered with US rock band The Kills to honour US dive bars.

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