Maker’s Mark launches ocean cleanup initiativeBy Owen Bellwood
Beam Suntory-owned Maker’s Mark has partnered with outdoor brand United By Blue on a new scheme that aims to remove more than 30,000kg of waste from the world’s oceans and waterways.
The Cocktails for Cleanups initiative will see the Bourbon producer team up with United By Blue to host four cleanup events in cities including Chicago, San Francisco, Houston and Los Angeles.
Rob Samuels, Maker’s Mark chief distillery officer, said: “Water is at the heart of everything we do at Maker’s Mark, because without it, there is no Maker’s Mark Bourbon.
“We’ve gone to great lengths to preserve our own naturally limestone-filtered water source here at the distillery, but we also realise that our responsibility to the planet extends beyond our own grounds.
“We’re proud to partner with United By Blue and our fans throughout other regions of the country to ensure the preservation of our nation’s natural waterways.”
The first cleanup event will take place in Chicago, Illinois, on 27 April and those looking to take part should visit unitedbyblue.com/cleanups to register.
Mike Cangi, United By Blue’s co-founder and brand director, said: “It’s through partnerships like this that allow us to share the importance of limiting single-use plastics usage and encouraging sustainable consumer practices to relevant audiences.
“We’ve seen that those who drink Maker’s Mark care deeply about the state of our water and we are excited to equip them accordingly.”
Whiskey fans can also help spread awareness of the campaign by posting photos of their Maker’s Mark drinks on social media with the hashtag #CocktailsForCleanups.