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Jameson celebrates St Patrick’s Day with expedition

Jameson Irish whiskey has given a group of friends a “trip of a lifetime” with an expedition to Norway for St Patrick’s Day.

This year, the Pernod Ricard-owned brand searched the globe for Jameson fans and rewarded them with a trip to Svalbard in Norway.

The group travelled to the most northerly inhabited area on the globe, which was marked by the co-ordinates 17° longitude 80° latitude – a tribute to the year John Jameson set up his distillery in Dublin, Ireland. Once they reached their destination, the group raised a glass and toasted St Patrick’s Day (17 March).

The friends, hailing from Ireland, India and Argentina, trekked over frozen terrain and took part in snowmobile races, husky rides and ice cave climbing.

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