Evan Williams unveils Bourbon Done Right campaignBy Owen Bellwood
Heaven Hill-owned Bourbon brand Evan Williams has launched its latest marketing campaign – titled Bourbon Done Right.
The new campaign aims to convey the brand’s commitment to quality and celebrate its reputation.
It showcases people enjoying their hobbies, including people building a deck or polishing their car, and demonstrates how Evan Williams Bourbon can be used to celebrate the small moments of satisfaction that are found in everyday life.
Julie Cole, Evan Williams brand manager, said: “As a leader in the category, Evan Williams is a prime example of commitment to excellence and quality when it comes to Bourbon.
“The new campaign establishes Evan Williams as the Bourbon that provides satisfaction for the consumer on their own time and in their own terms. Evan Williams invites fans to celebrate their passions with ours.”
The Bourbon Done Right campaign will be aired in a new national cable TV spot and via social media, point of sale materials, and the brand’s updated website.
Evan Williams’s TV spot will be shown across ESPN, ESPN2 and The History Channel.
Watch the new TV advert below.