Seagram’s 7 and The Kills honour US dive barsBy Owen Bellwood
American whiskey brand Seagram’s 7 has partnered with indie rock duo The Kills to re-release two songs in honour of National Dive Bar Day (7 July).
Seagram’s 7 has re-released two songs by The Kills, Blue Moon and Night Train, which will both be available in dive bar jukeboxes across the US.
The re-released versions of Blue Moon and Night Train will also be available on a limited edition 7″ vinyl record at events on National Dive Bar Day in Dallas, Texas; Denver, Colorado; Jacksonville, Florida; Nashville, Tennessee; New York; Sacramento, California; and Seattle, Washington.
Alison Mosshart, lead vocalist for The Kills, said: “We’re thrilled to collaborate with Seagram’s 7 for National Dive Bar Day and give these songs new energy as a toast to dive bars everywhere. Blue Moon and Night Train were written in dive bars, so this seemed like a perfect tribute.”
Lead guitarist for The Kills, Jamie Hince, added: “There’s such a rich history and feeling of inclusiveness that has always attracted us to these types of places. We’ve seen some of our favourite spots close over the years, which is just another reason why Seagram’s 7’s mission to save the dive bar really hit home.”
Both Blue Moon and Night Train were produced at Key Club in Benton Harbor, Michigan, where Mosshart and Hince spent time between sessions in local dive bars. Though initially sonically different, the re-mastered versions of the two tracks are said to “bring them closer together”.
Jason Sorley, Diageo brand director, said: “Dive bars are about getting together with friends and enjoying great music over a simple, straightforward drink.
“We’re honoured to work with The Kills this National Dive Bar Day to celebrate our favourite dives and shine a light on what makes them so great. We hope everyone will join us in supporting their local hangout on July 7 so that dive bars everywhere can continue to thrive.”
Last year, the Diageo-owned whiskey brand launched its first campaign in more than a decade, which honoured the “no-frills” American dive bar.