Top 10 best-selling world whisk(e)y brands

25th June, 2019 by Owen Bellwood

1. Jack Daniel’s

Jack Daniel's

2018: 13.3m
2017: 12.9m
% change: 2.7%
Place last year: 2

Brown-Forman-owned Jack Daniel’s remains the biggest-selling brand in the world whisk(e)y category, and saw its sales grow by 2.7% in 2018 to reach 13.3m cases.

The last 12-months has seen the brand unveil a host of activations and innovations to assert its dominance in the market, including the launch of its Tennessee Tasters range of “experimental” whiskeys, the creation of its own branded podcast and the unveiling of a limited-edition bottle design. 

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