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Bartenders are ’embracing vodka again’

As bartenders’ appetite for innovation grows and consumer taste becomes ever more refined, vodka is transforming its reputation from a cocktail list workhorse to a go-to spirit for the sophisticated drinker

Friday, August 5th, 2016 No Comments »

Black Button unveils 20 Plate Vodka

New York’s Black Button Distilling is to replace its Wheat Vodka expression, the first spirit ever released by the distillery, with new 20 Plate Vodka

Wednesday, August 3rd, 2016 No Comments »

Grey Goose opens brand home to consumers

Grey Goose is set to open the doors of its opulent French manor brand home in Cognac to members of the public for the first time, offering luxury stays for US$1,800 per person

Monday, August 1st, 2016 No Comments »

Absolut and deadmau5 unveil VR nightlife game

Absolut vodka has collaborated with electronic musician deadmau5 to create a “first of its kind” interactive gaming experience which invites fans to join the artist on a night out in a virtual world

Friday, July 29th, 2016 No Comments »

Stoli CEO: Going ‘back to basics’ critical to success

2016 is set to be a transformative year for Stoli Group USA – president and CEO Patrick Piana reveals big ambitions for the company led by organic growth, innovation and partnership

Friday, July 29th, 2016 No Comments »

Bruhn resigns as Smirnoff global brand director

Diageo has appointed a new global brand director for Smirnoff vodka as Matt Bruhn resigns from the company after 12 years

Friday, July 22nd, 2016 No Comments »

Snow Queen Martini Masters returns for 2016

The Snow Queen Martini Masters cocktail competition is now open for entries, giving UK bartenders the opportunity to win a cash prize, and a trip to the brand’s manufacturing facilities

Thursday, July 21st, 2016 No Comments »

Devotion Vodka adds nutritional info to labels

Devotion Vodka, touted as the “first” American gluten-free and sugar-free vodka, has become the latest spirit brand to add nutritional information to its labels

Thursday, July 21st, 2016 1 Comment »

Top 10 fastest-declining spirits brands

New for 2016, we analyse the performance of the world’s fastest-declining brands – and for one category in particular, the past year was particularly bleak

Tuesday, July 19th, 2016 1 Comment »

The ‘up-and-coming’ spirits brands

New for 2016: which brands are on the cusp of surpassing that magic million case mark in the Brand Champions?

Thursday, July 14th, 2016 No Comments »