Three Sixty vodka introduces lower-alcohol alternative

German brand Three Sixty has launched a variant of its flagship vodka that has nearly half the alcohol and fewer calories.

Designed to appeal to younger consumers looking for lower-alcohol options, Three Sixty Easy has a reduced alcohol content of 20% ABV.

“We are thrilled to bring Three Sixty Easy to the market, marking a new era for the brand. Our aim is to offer consumers premium spirits that fit their lifestyles. With Three Sixty Easy, we’ve accomplished just that,” said Svenja Dahm, creative director at Schwarze und Schlichte, which owns the vodka brand.

The 700ml bottle has a different design from the rest of the product line.

The wheat-based ‘vodka’ has been distilled four times and diamond-filtered, resulting in a mild taste on the palate.

Easy will be available from May 2024 at selected European markets with a retail price of €12.99 (US$14).

Three Sixty is distributed in Europe, including Germany, Austria, the Netherlands, France, Switzerland, and Belgium.

Since the vodka brand launched in 2008, it has become one of the leading premium vodkas in Germany.

Earlier this year, it debuted canned ready-to-drink cocktails in two flavours: Pornstar Martini and Espresso Martini.

Schwarze und Schlichte is also behind brands including Knut Hansen Gin and Bärenjäger honey liqueur.