E11even Vodka launches in New York

After growing sales by more than a third last year, Florida-based vodka brand E11even has expanded into the New York market.

The brand was founded in 2020 by Nikki Simkins, who licensed the intellectual property of the E11even club to create her own vodka.

The launch in New York is said to build on the brand’s ‘category-leading growth in Florida’.

Citing Nielsen data, E11even was ranked among the top 15 vodkas in Florida for volume and dollar sales, with volume gains of 36.4% last year – its third consecutive year of growth.

Miami-born Simkins said: “Our journey began in the heart of Miami, where E11even Vodka quickly became synonymous with the best in dining and nightlife, capturing the essence of celebration unique to our brand.

“The overwhelming response and success we’ve experienced confirmed that it was time to elevate our ambitions and introduce E11even Vodka’s vibrant Miami spirit and unparalleled experience to New Yorkers.”

The brand has been distilled six times using corn. The liquid carries notes of citrus peels and cacao nibs, with hints of vanilla and cracked peppercorns.

The liquid is housed in a translucent frosted glass bottle with a Miami-blue neck sleeve and a silver label.

The 40% ABV vodka can be purchased online from the brand’s website and in retailers across Florida, Kentucky, New York, and Montreal in Canada. It is priced at US$22.99 per 750ml, US$31.99 for a one-litre bottle, and US$39.99 for the 1.75-litre bottle

It is distributed in New York by Opici and Republic National Distributing Company.