The world’s best-selling Scotch whiskies

28th June, 2021 by Kate Malczewski

5. Chivas Regal

2020: 3.2m

2019: 4.4m

% change: -28.5%

Place last year: 3

Pernod Ricard’s Chivas Regal whisky suffered a sales drop of more than a quarter – the largest decline of any brand in our ranking.

In Pernod Ricard’s last six months of 2020, the blended Scotch brand declined by 16%, primarily due to travel retail and trade restrictions in Japan.

After reporting a 9.5% organic sales drop in 2020, the French firm recently raised its profit forecast for fiscal 2021 to 16% due to the acceleration of the on-trade.

One Response to “The world’s best-selling Scotch whiskies”

  1. James in Alaska says:

    Every single one of these is a blend, some of which are unknown in the United States. I’m curious about Single Malts – my guess is single malts have not seen a similar decline. I would have liked it if you had singled out the single malts for a similar study.

Leave a Reply

Subscribe to our newsletter