Top 10 best-selling world whisk(e)y brands

25th June, 2019 by Owen Bellwood

2. Jim Beam

2018: 9.7m
2017: 8.9m
% change: +9.8%
Place last year: 2

Taking the second position in our top 10 and this year’s World Whisk(e)y Brand Champion title is Beam Suntory’s American whiskey marque Jim Beam, which posted solid growth last year (9.8%) and has seen its sales increase by almost 3m nine-­litre cases since 2013.

With expansion on the horizon for its Kentucky distillery, Jim Beam looks poised for further growth in the coming years. As well as reaching sales of 9.7m cases, the last 12 months saw the American whiskey brand launch an educational programme for distillers, create its Raised Right global campaign and release a host of limited-edition expressions as it eyes 10m cases.

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