The top 10 best-selling world whisky brands
1. Jack Daniel’s
2016: 12.49m
2015: 12.21m
% change: 2.26%
Place last year: 1
It’s of no surprise that Jack Daniel’s held on to the top spot as the world’s best-selling world whisky brand, reporting a 2.26% sales growth in 2016 to 12.49m cases. Consider that these figures don’t include Jack Daniel’s Tennessee Honey, which saw an even greater percentage jump of 4.07% to 1.51m cases, and it’s clear the brand The Brown-Forman-owned whisky producer lined up a series of events and activities to celebrate its 150th anniversary, including a renovation of its Lynchburg distillery and the release of special bottlings – including a Motörhead edition and a Frank Sinatra edition. Activities included the launch of a cruise-aged cocktail, whiskey-infused coffee, a VR distillery tour, and the creation of a branded vintage motorbike to name but a few.
The article was good and informative. I was going through an article in Forbes which wrote that an Indian whisky brand Officer’s Choice sold 28.4 million cases of 9 liters each. This is more than double the volume of Jack Daniel and thus makes it world’s largest selling whisky brand. I thought it would be helpful for you to revise your data. Thanks.
Dear Amul,
Thank you for your comment. This article covers the world’s best-selling American, Canadian, Irish and Japanese whisk(e)y brands. We chose to publish the best-selling Indian whisky brands as a standalone article, please find the link here: https://www.thespiritsbusiness.com/2017/06/the-top-10-best-selling-indian-whisky-brands/
Kind regards,
Annie
How did Johnnie Walker somehow not make the list?
Hi,
This list covers whisky made outside of Scotland, Ireland and the US.
As such, Johnnie Walker featured on our list of top 10 best-selling Scotch whisky brands: http://www.thespiritsbusiness.com/2019/06/the-top-10-best-selling-scotch-whisky-brands-2/
Thanks,
Nicola