The top 10 best-selling world whisky brands
1. Jack Daniel’s
2016: 12.49m
2015: 12.21m
% change: 2.26%
Place last year: 1
It’s of no surprise that Jack Daniel’s held on to the top spot as the world’s best-selling world whisky brand, reporting a 2.26% sales growth in 2016 to 12.49m cases. Consider that these figures don’t include Jack Daniel’s Tennessee Honey, which saw an even greater percentage jump of 4.07% to 1.51m cases, and it’s clear the brand The Brown-Forman-owned whisky producer lined up a series of events and activities to celebrate its 150th anniversary, including a renovation of its Lynchburg distillery and the release of special bottlings – including a Motörhead edition and a Frank Sinatra edition. Activities included the launch of a cruise-aged cocktail, whiskey-infused coffee, a VR distillery tour, and the creation of a branded vintage motorbike to name but a few.
The article was good and informative. I was going through an article in Forbes which wrote that an Indian whisky brand Officer’s Choice sold 28.4 million cases of 9 liters each. This is more than double the volume of Jack Daniel and thus makes it world’s largest selling whisky brand. I thought it would be helpful for you to revise your data. Thanks.
Dear Amul,
Thank you for your comment. This article covers the world’s best-selling American, Canadian, Irish and Japanese whisk(e)y brands. We chose to publish the best-selling Indian whisky brands as a standalone article, please find the link here: https://www.thespiritsbusiness.com/2017/06/the-top-10-best-selling-indian-whisky-brands/
Kind regards,
Annie