Maker’s Mark adds still in $67m expansion
Maker’s Mark has added a third still to its distillery in Loretto, Kentucky, as part of Beam Suntory’s US$67 million expansion plans for the brand.
The still has been designed in the “mirror image” of the distillery’s two other copper stills, which stand at 45-feet tall.
Also as part of its expansion, plans for which were revealed in February 2014, the distillery has implemented two new boilers, 21 additional fermenters and a new grain roller.
At the time plans were first announced, Maker’s Mark chief operating officer, Rob Samuels, said: “We’re doing this because, as you’re well aware, Maker’s Mark Bourbon takes time to age to perfection, and that’s left us running a bit short of supply in recent years due to the ever-increasing demand from all of you.”
In 2013, Maker’s Mark controversially revealed that in order to stretch dwindling supplies, it intended to lower the abv of its Bourbon by 3%.
However, following backlash from fans who said this would impact the Bourbon’s quality, the company instead decided to use a “barrel-rinse” method to create more stocks.
At the time, Maker’s Mark chairman Bill Samuels Jr. said: “For those of you who have questioned if the supply problem is real, I can assure you that it is. While not every part of the country has seen shortages yet, many have, and the demand is continuing to grow at a pace we’ve never before experienced.
“While we are investing today to expand capacity for the future, by producing 42% abv Maker’s Mark we’ll be able to better meet our ongoing supply issues without compromising the taste.”
This year, Maker’s Mark won a series of lawsuits accusing the brand of misleading consumers by labelling its Bourbon as “handmade”.