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Nemiroff partners with Aston Villa FC
Ukrainian brand Nemiroff has entered the world of sport, joining English Premier League club Aston Villa as its official vodka partner.
The collaboration with the Premier League club, based in Aston, Birmingham, is said to signify a ‘pivotal moment’ in Nemiroff’s journey, reinforcing its commitment to global expansion and engagement within the UK market.
The brand is available across five continents, and in 2024 alone, its expanded to new markets such as India, Canada and Australia.
Nemiroff has aims of becoming a top five premium vodka brand.
The partnership with Aston Villa is said to align with its ambition to further expand into the international spirits market.
Yuriy Sorochynskiy, CEO at Nemiroff, commented: “Our long-standing history of global sports partnerships makes this collaboration a thrilling next step into the world of football. Just as football embodies passion, unity, and the celebration of shared moments, so does Nemiroff.
“We are excited to partner with Aston Villa, a club that reflects our global ambitions and unwavering dedication to excellence. Rooted in 150 years of tradition and propelled by a relentless pursuit of innovation, we are ready to engage with football fans worldwide who share our spirit. Cheering on – that’s our spirit.”
The multi-year agreement will showcase Nemiroff Vodka’s marketing assets throughout the club’s home ground Villa Park on matchdays, and also help leverage hospitality opportunities to engage with its consumers worldwide.
Chris Heck, president of business operations at Aston Villa, said: “This partnership with Nemiroff Vodka comes at an exciting time for both organisations as we look to grow our international presence. Their drive for continuous innovation and authentic collaboration with best-in-class partners chimes perfectly with our core ethos and we very much look forward to working together.”
Nemiroff was named The Vodka Brand Champion in The Brand Champions 2024 report after increasing its volume sales by 41.7% in 2023. It is now the 10th biggest selling vodka in the world.
Nemiroff isn’t the only spirits brand looking to leverage the popularity of football, other brands such as Enemigo and Chivas Regal have also partnered with clubs in the English Premier League recently.
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