Close Menu

Nemiroff aims to be top-five premium vodka

Ukrainian brand Nemiroff has partnered with Whyte & Mackay as part of its latest move to become a top-five premium vodka.

Nemiroff De Luxe
De Luxe: the brand is aiming to be a top-five premium vodka

Whyte & Mackay will be Nemiroff’s strategic partner in the UK and Ireland.

Yuriy Sorochynskiy, Nemiroff CEO, said: “We are thrilled to partner with Whyte & Mackay, a company with a long, distinguished history in the spirits industry.

“This partnership will allow us to give UK consumers the opportunity to experience a product we have been passionately creating since 1872.”

Nemiroff named the UK as a key market for the brand’s growth targets.

The vodka brand has more than 150 years of experience.

Whyte & Mackay owns brands such as The Dalmore, Jura, Fettercairn, and Tamnavulin Scotch whiskies.

Mike Greggs, Whyte & Mackay managing director: Europe and global travel retail, commented: “We recognise in Nemiroff a shared ethos between us as spirits makers – a commitment to excellence.

“Nemiroff has built an enviable position, with 150 years’ experience crafting a premium product that stands out in the category. I admire the drive and resilience of the team, summarised compellingly by the brand’s position of ‘indomitable spirit’.

“In our experience, the UK and Ireland markets are rich with opportunity for a premium brand that speaks to provenance and to quality. The team and I are looking forward to presenting Nemiroff as part of our brilliant brand portfolio alongside Jura, Tamnavulin, Whyte & Mackay, Flor de Caña, Fundador, and Harvey’s to our retail partners soon.”

In May, Nemiroff made two new market entries, first into Romania and then into Portugal.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No