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Nemiroff Vodka makes Australia debut
Ukrainian vodka Nemiroff is continuing its global expansion and is now available in Australia.
The vodka brand has teamed up with Endeavour Group for its Australian launch and is now available to purchase from Dan Murphy’s nationwide.
Dan Murphy’s is the leading online alcohol retailer in Australia and also has more than 270 stores. Nemiroff noted that Australia has seen a spike in online alcohol sales since the Covid-19 pandemic.
Yuriy Sorochynskiy, CEO at Nemiroff, said: “We are excited to bring Nemiroff De Luxe to Australia, a market that appreciates premium quality and craftsmanship.
“Our vodka is a tribute to our rich heritage and the timeless traditions of vodka making, as well as embodying the ‘fighter spirit’ that everyone has within them. We are confident that Australian consumers will embrace Nemiroff De Luxe as a new favourite in their premium spirits collection.”
To mark the launch of Nemiroff in Australia, a celebrity-filled event took place in Sydney this month (August). Media and influencers were also in attendance, who shared their experiences through the hashtag #ThatsMySpirit.
In July, Nemiroff partnered with Southern Glazer’s Wine & Spirits to grow its presence in Canada.
At the beginning of the year, Nemiroff launched in India through a partnership with Amistad Spirits, furthering its ambition of becoming a top-five vodka.
Nemiroff was named The Vodka Brand Champion in this year’s annual Brand Champions report on the world’s million-case-selling spirits brands.
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