Langley’s Gin lands in Turkey
UK-based Charter Brands has signed a deal with Future Wine and Spirits that will see Langley’s Gin distributed in Turkey.
Langley’s is now available in more than 30 markets and was named the fifth-biggest gin in Greece last month.
“We are thrilled to announce our partnership with Future Wine and Spirits, marking the introduction of Langley’s Gin to the thriving Turkish market,” said Arkaitz Giménez, sales director at Charter Brands.
“With gin ranking as the fourth-largest spirits category in Turkey and demonstrating impressive performance last year, we’re very optimistic about Langley’s possibilities in the market.”
Temel Bacınoğlu, general manager at Future Wine and Spirits, noted the growing popularity and opportunity for the gin category in Turkey: “While there are many emerging brands, only a few stand out with unique characteristics.
“We believe Langley’s Gin is distinct, offering a unique taste profile across its range. We’re not only impressed by its quality but also its ability to remain competitive in this aggressive market.
“We’re also extremely pleased to collaborate with Charter Brands, a partner who not only supports us in every way but also brings formidable marketing expertise, which will be crucial to our shared future success.”
In February, the brand gained B Corp certification as it aims to become the ‘most responsible, accessible gin brand’ in the market. Other spirits brands with the certification include English gin producer Warner’s Distillery and Tequila brand 818.