Tito’s sponsors SB Beach Party

American vodka brand Tito’s is the official sponsor of The Spirits Business’ annual Travel Retail Masters Beach Party in Cannes.

The party will take place during the Tax Free World Association (TFWA) World Exhibition and Conference in Cannes, France, this October. The conference is set to run from 2-6 October.

The Travel Retail Masters Beach Party will take place on Monday 3 October from 6.30pm-10pm at Plage Croisette Beach, 65 Boulevard de la Croisette, 06400 Cannes.

John McDonnell, managing director, international, Tito’s Handmade Vodka, said: “We’re excited for another successful Cannes show, and particularly looking forward to enjoying a Tito’s cocktail at The Spirits Business‘ TFWA party with so many of our friends and customers who we haven’t been able to see in person for so long.

“Travel retail is finally back. Cannes this year will be a celebration of our collective efforts to move this industry forward.”

For further details about the party, contact Rhiannon Morris: rhiannon.morris@thespiritsbusiness.com.

The opening conference of the TFWA World Exhibition and Conference will get under way at 9am CET at the Grand Auditorium of the Palais des Festivals on 3 October. President Erik Juul-Mortensen will deliver his opening speech and welcome delegates from around the world to Cannes.

Among exhibitors already confirmed for the event are leading drinks giants Diageo and Pernod Ricard.

New additions to the show’s programme will include a cocktail evening, called Get Together, which will take place at 7pm on Sunday 2 October at the Carlton Beach.

Tito’s has been expanding its presence this year. In May, the vodka brand branched out across Europe. This followed its expansion in Paraguay, Uruguay and Brazil in March.

At the start of 2020, Tito’s appointed Jose Cuervo as its distributor in Mexico.